AirAsia, the world’s best low cost airline, reaped a prestigious global award for its outstanding use of information and communication technology (ICT) to advance business.
AirAsia received the Global ICT Excellence Award in the private sector category from the World Information Technology and Service Alliance (WITSA) in an awarding ceremony on Wednesday in Amsterdam. The ceremony was held during WITSA’s 17th World Congress in Information Technology, which attracted some 2,000 delegates from 80 countries.
Of the seven winners, AirAsia is the only one from the ASEAN region.
WITSA, whose members make up over 90 percent of the global ICT market and are from 74 countries, gives the Global ICT Excellence Awards every two years.
“The success of AirAsia as the region’s leading budget airline is reflected not only in its fast growing passenger volume but also from the ICT perspective,” WITSA said.
“A very high majority of AirAsia’s passengers book online, partly because of AirAsia’s ICT-based business model, and partly because of the motivation of the population to secure free or very cheap seats through online booking. In this sense, AirAsia succeeded in creating a compelling reason to use e-commerce through this ICT business model,” WITSA added.
Tony Fernandes, AirAsia Group CEO, said, “AirAsia has always believed in the power of technology and communication to drive business. Our services are technology-backed – from booking and payment to check in. This year, we’ll get even more aggressive in our use of technology to improve our guests’ experience with AirAsia.”
Tony also thanked Malaysia-based PIKOM for nominating AirAsia for the award. PIKOM, or the Association of the Computers and Multimedia Industry in Malaysia, counts among its members over 1,000 companies engaged in the whole range of ICT products and services. PIKOM’s member companies account for 80% of Malaysia’s ICT trade.
AirAsia has invested heavily in technology to grow the business across all fronts. ICT has allowed AirAsia to offer cutting edge products and to continuously offer quality service to its rapidly expanding passenger base. All areas of AirAsia’s operations are supported by ICT.